Design research methodology｜Assignment 3: research implementation -primary data

Design research methodology

Feng weijie | 0349058

Design research methodology| B' in Creative Media

23.10.2022 - 07.10.2022 (Week 7 - Week 12)

instructions

lecture

Week 7

 

Field of Creative Research Methods - four broad categories:

· Arts-based research
e.g. visual arts, performance arts, textile arts

· Research using technology
e.g. social media, apps, computer/video games

· Mixed methods research
traditionally qual+quant, but also quant+quant and qual+qual

· Transformative research frameworks
e.g. participatory research, feminist research, decolonizing methodologies, activist research

Questionnaire 

· a general term to include all methods of data collection in which each person is asked to respond to the same set of questions in a predetermined order.

Interviews 

· used to collect data from a small group of subjects on a broad range of topics. You can use structured or unstructured interviews. Structured interviews are comparable to a questionnaire, with the same questions in the same order for each subject and with multiple-choice answers.

Focus groups 

· a data collection method. Data is collected through a semi-structured group interview process. Focus groups are moderated by a group leader. Focus groups are generally used to collect data on a specific topic.

Observational data 

· a valuable form of research that can give researchers information that goes beyond numbers and statistics. In general, observation is a systematic way to collect data by observing people in natural situations or settings. In creative media, the observational study may involve, watching videos, animation, films, and others.

Research Design

Figure 1.1 Research Design Draft

Google Questionnaire

Figure 1.2 Screenshot of the questionnaire

Final submission

REFLECTION

The questionnaire was revised several times before it was distributed. I appreciate that my friends are willing to help me share Google Sheets and get more responses. A busy week. Many deadlines are loaded this week. I appreciate that my survey received 63 responses. After that, I believe my observational research can be improved.